Free image converter and optimizer
Change the format. Reduce the file size. Compare quality and file size before you download.
Use this for individual still-image files. The converter does not create responsive markup, configure a CDN, preserve animation, or decide how an image should load on the page. For a complete implementation, pair the outputs with measured targets from the performance budget calculator.
Built and maintained by Maaz. Updated .
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Choose the output format
Match the format to the asset and the delivery workflow. Fixed saving percentages cannot make that choice.
WebP
Useful when
- Supports lossy and lossless compression
- Can preserve transparency
- Supported by current major browsers
Check first
- A lossy export can introduce visible artifacts
- Some non-browser workflows still expect JPEG or PNG
A practical default for photographs, product imagery, and other raster assets delivered on the web.
AVIF
Useful when
- Efficient compression for photographic imagery
- Supports transparency and higher color depth
- Supported for display by current major browsers
Check first
- This tool offers AVIF when the browser can encode it
- Encoding can take longer than WebP or JPEG
Photo-heavy delivery after your team tests AVIF across the publishing stack and target browsers.
JPEG
Useful when
- Broad compatibility across browsers and publishing tools
- Well suited to photographs
- Uses the quality control in this converter
Check first
- Lossy compression
- Does not support transparency
Photographs that must also work in older editors, email tools, CMS integrations, or other JPEG-first workflows.
PNG
Useful when
- Uses lossless raster encoding
- Supports transparency
- Keeps hard edges and text crisp
Check first
- Often inefficient for photographs
- The lossy quality setting does not apply to PNG
UI captures, diagrams, and transparent graphics when lossless encoding matters more than the smallest file.
How the converter works
Three local steps from source file to measured output
1. Add a still image
Choose one file or switch to bulk mode for up to 15. The browser must be able to decode the source format.
2. Set format, quality, and size
Choose WebP, JPEG, PNG, or browser-supported AVIF. Keep the original dimensions or resize without upscaling.
3. Compare and download
Review the output dimensions and file size, inspect the preview, then download one image or a ZIP of the converted batch.
From one file to production images
The implementation checks that still sit outside a format conversion
Choose by asset, not fashion
Use JPEG, WebP, or AVIF for photographic content. Keep PNG for raster graphics that need lossless detail or transparency, and use SVG for suitable vector artwork.
Resize before chasing quality
Start with the dimensions the layout needs. A smaller source candidate can save more transfer than lowering visual quality on an oversized image.
Inspect the result at real size
Photographs, gradients, screenshots, and text react to compression in different ways. Compare the converted image at its displayed size.
Build responsive candidates
One converted file is not a responsive image system. Create suitable widths and describe them with srcset and sizes so the browser can choose an appropriate source.
Keep a fallback source
Use picture and source elements when format fallback is part of the browser support plan, and keep an img element with a real src value.
Test the deployed page
Check the final asset URL, intrinsic dimensions, layout size, caching, lazy-loading decision, alt text, and measured page performance after implementation.
Image delivery references
Current documentation for formats, browser encoding, responsive markup, and image search
MDN image format guide
Format capabilities and practical guidance for AVIF, WebP, JPEG, PNG, and SVG.
Read the format guideMDN canvas export
Browser canvas rules for requested MIME types, fallbacks, and lossy quality values.
Read the canvas referenceGoogle image SEO
Google guidance for supported formats, crawlable image elements, responsive sources, filenames, and alt text.
Read Google’s image guidanceWeb.dev responsive images
The role of srcset and sizes in helping a browser choose an image candidate.
Read the responsive-image guideCommon image conversion mistakes
Six ways a smaller file can still be the wrong production asset
Promising a fixed file-size saving
The result depends on the source image, dimensions, encoder, format, and quality setting. Next step: Convert the real asset and compare the measured bytes and visible output.
Using one large file everywhere
Changing the format does not stop a narrow viewport from receiving unnecessary pixels. Next step: Create multiple widths and implement srcset and sizes for the rendered layout.
Lazy-loading the main visual
Below-the-fold images are good lazy-loading candidates, but delaying an above-the-fold hero can work against loading performance. Next step: Give the LCP candidate its own loading decision, then verify the result with field or lab measurements.
Assuming every browser can encode AVIF
Displaying AVIF and creating AVIF through a canvas are different capabilities. Next step: Use AVIF when this tool exposes it, then open the downloaded file in the rest of the publishing workflow.
Expecting metadata or animation to survive
This converter is built for still raster output and should not be used when animation or embedded metadata must be retained. Next step: Keep the original and use a format-specific workflow for those requirements.
Treating conversion as image SEO
A smaller file does not provide a descriptive filename, useful alt text, relevant surrounding copy, or an indexable image URL. Next step: Implement the asset in a crawlable img element and write page-specific image text.
Frequently asked questions

Need the image workflow implemented?
Design Overflow can connect responsive assets, component markup, loading priorities, CMS or CDN rules, and performance checks inside the product.
Discuss the web implementation