Pineamite is a UK rally platform built around crowdstreaming. Spectators record clips from different points on a stage, upload them, and contribute to live, multi-angle event coverage. The product also gives competitors a place to find their footage and prepare content for sponsors. Design Overflow created the brand identity and designed the first fan and competitor app experiences.
The same footage had to support two different jobs. A fan standing beside a stage needed a quick way to record, upload, earn points, and see whether a clip was featured. A competitor needed organized event footage, reusable edits, and sponsor-facing tools. Both products still had to look and feel like Pineamite.
The identity started with Pineamite's “Film. Upload. Get Featured Live.” loop. The first fan app centered recording, upload status, points, and whether each clip made the stream. The competitor product kept the same identity but shifted to rally-by-rally footage, ready-made edits, and sponsor tools. Its screens could carry more information because users were managing media, not trying to capture a car as it passed.
Pineamite's fan app is listed on the App Store and Google Play, while Pineamite Competitor has its own App Store listing. Pineamite currently reports more than 90 events covered, 5,000 filmed competitors, and 50,000 fan uploads. Those are Pineamite's self-reported platform figures, not a measured effect of the design work.
Send the current product, the audiences it serves, and where the experience starts to split.
Discuss the Product Design