Impact Differently is Evie Rosset's behavioral-science platform for helping people turn their interests, experience, and work into forms of social impact that feel personal and practical. Design Overflow reshaped the brand direction, site structure, visual system, and content presentation, then built and launched the new website in Framer.
Rosset's work sits at the intersection of behavioral science, positive psychology, and social impact. The website had to explain that point of view without reading like an academic paper or flattening it into generic coaching language. It also needed to guide visitors toward the right kind of help while leaving room for the articles behind the work.
We paired documentary-style photographs of everyday connection with a warm navy-and-coral palette, avoiding the polished stock imagery common to coaching websites. A plainspoken first-person voice kept Rosset at the center. The structure gives the Creative Impact Sprint, Impact Catalyst Program, and Impact Partnership Track distinct paths, while the article library carries the deeper behavioral-science thinking. Design Overflow worked directly with Rosset to tune the structure and language as the design took shape.
The Framer website launched with one visual and verbal system across Impact Differently's three program paths and its growing article library. The result is a working home for the business and its ideas; no traffic or conversion lift was measured as part of this engagement.
Send the current site, the offer, and what visitors struggle to understand.
Discuss the Brand and Site