The context
A product people can discover through a single task.
SlideSpeak turns prompts and documents into editable presentations. Its free tools give people another way in: converting a file, combining decks or preparing a presentation for its next use.
Our ongoing work spans those entry points and the product behind them. The brief is to make each page and tool useful, while keeping pace with changes in the platform.
The challenge
More ways in. More to keep working.
Every new utility adds more than a landing page. It brings uploads, settings, processing states, results and a decision about what happens next. Across a growing tool library and six languages, small inconsistencies accumulate.
The website also has to explain a changing product to different audiences. A student preparing a presentation and a consultant working in a client’s template need different answers before they try it.
Selected work
Changes people can use.
Marketing website
Answer the audience’s real questions.
The student and consultant pages had shared much of the same copy. We rebuilt them around different needs: understanding course material and preparing a presentation for students; client templates and confidentiality for consultants.
The work included the page layouts, product visuals, related links and six language versions. Claims were checked against the product so the page sets expectations the app can meet.
Free tools
Keep the result useful. Make the next step clear.
The Combine PowerPoint tool used to end at a download. We added a way to open both the original files and the combined deck in SlideSpeak’s editor, while keeping the download available.
That handoff shares its behaviour with the translator tool, including import errors and the move into the editor. A useful standalone result also becomes a route into the wider product.
Core product
Carry the work into the app.
The engagement extends into the core application, where people choose templates, generate presentations and edit the result. Website and tool changes need to remain consistent with what that product supports.
We work alongside the SlideSpeak team across new tools, improvements to existing workflows and the pages that explain them. The scope continues beyond any single release.
What changed
A clearer path from the website to the product.
More relevant product pages
Students and consultants now get distinct explanations, workflows and answers.
A useful next step after a tool
The combiner offers editing alongside download, for original and combined decks.
Shared behaviour to maintain
The combiner and translator reuse their editor handoff instead of maintaining separate versions.
The work continues as SlideSpeak adds features and expands its tools. These are examples of shipped changes, rather than a one-off launch.
Questions about the SlideSpeak engagement
The scope, decisions and delivered changes behind this work.
The ongoing engagement covers the marketing website, free tools and parts of the core product experience. The case study shows selected changes across those areas.