Maaz designed an earlier version of Nutrigram around scanned and manual meal logging, daily nutrition tracking, friend leaderboards and social challenges. This case study covers that mobile experience; the product has continued to change since the engagement.
The main design problem was repetition. Logging the first meal is easy; recording meals day after day is where friction appears. The scanner and manual entry needed a short, clear path, while the leaderboard had to stay available without interrupting the core tracking task.
We made scanning the primary action and kept manual entry as a visible fallback. Clear icons and a pink-and-red accent system separated logging, progress, and social actions. Friend challenges and the leaderboard connected back to the daily record instead of becoming a separate experience with its own navigation burden.
Nutrigram founder Hassaan Ali reports that user retention increased by 40% after launch. We did not have access to the baseline, cohort definition, or measurement window, so this is a client-reported result rather than an independently verified figure.
Led by Maaz before Design Overflow was founded in October 2025, and included here with the client's permission.
“Maaz designed a clean, easy-to-use interface for our clients to track their nutrition. Our user retention has increased by 40% since launch!”
Send the current flow, the repeat action, and any retention evidence the team already has.
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