Nutrigram is a nutrition and calorie-tracking app that lets users log meals by scanning or manual entry, compete with friends on a leaderboard, and keep up healthy eating habits over time. Retention, not sign-ups, was the real product challenge.
Nutrition apps live or die on whether people keep logging meals past the first week. The interface needed to make daily tracking feel fast, not like a chore, while the social and competitive leaderboard features needed enough presence to pull users back in.
The app was designed around a modern UI with vibrant pink and red accents, clear iconography, and a logging flow built to get out of the user's way: scan-first, with manual entry as the fallback. The leaderboard and social features wove into that same flow, so competing with friends became a natural extension of daily logging instead of a separate destination.
According to Nutrigram's founder, user retention increased by 40% since the app's launch with this design.
“The Nutrigram app Maaz designed has revolutionized how our clients track their nutrition. The interface is clean, engaging, and incredibly user-friendly. Our user retention has increased by 40% since launch!”
